What’S Your Construct? Exploring the Different Definitions and Operationalizations of Scarcity

This forum aims to encourage constructive discussions around the different definitions and operationalizations of scarcity in order to 1) start delimiting the boundaries of the construct, 2) overcome some of the challenges for advancing this literature, given the differences between various scarcity-related manipulations, and 3) stimulate future collaborations.



Citation:

Kelly Goldsmith, Rebecca Hamilton, Caroline Roux, and meng zhu (2018) ,"What’S Your Construct? Exploring the Different Definitions and Operationalizations of Scarcity", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 895-895.

Authors

Kelly Goldsmith, Vanderbilt University, USA
Rebecca Hamilton, Georgetown University, USA
卡罗琳面粉糊,康科迪亚大学、加拿大
meng zhu, Johns Hopkins University



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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