Vicki Morwitz - new Editor in Chief of the Journal of the Association for Consumer Research

The Association for Consumer Research is honored to announce the appointment of Vicki Morwitz as the new Editor in Chief of theJournal of the Association for Consumer Research。Dr. Morwitz will serve a 3 year term, beginning January 1, 2021, succeeding current Editor in Chief Angela Y. Lee.

Dr. Morwitz is currently the Bruce Greenwald Professor of Business and Professor of Marketing at Columbia University's Graduate School of Business. Prior to this she was the Harvey Golub Professor of Business Leadership and Professor of Marketing at the Stern School of Business, New York University. She served as Co-Editor of theJournal of Consumer Research(2014–2017), Associate Editor at both theJournal of Consumer Psychology(2009–2014) and theJournal of Marketing Research(2011–2014), on theAnnual Review of Consumer PsychologyScientific Advisory Committee (2015–2019), and on numerous editorial review boards. She is a Fellow of the Society of Consumer Psychology (SCP) and served as SCP President (2011).

“Vicki is a most respected leader in consumer research and marketing, for both her scholarship and her service. I am excited that she will be shepherdingJACRin the next few years!” Lee said.

TheJACREditor in Chief Search Committee highlighted some of the key reasons why Professor Morwitz is a superior fit forJACR。They note that her research acumen fits with the aims ofJACR。她不仅是一位多产的学者,她的工作肌萎缩性侧索硬化症o frequently makes use of secondary data and field experiments, whichJACRparticularly encourages. Dr. Morwitz also brings a wealth of editorial experience to the role. Her vision for theJournalis consistent with its values and she seeks to expand its reach in fresh and exciting ways.

Dr. Morwitz is a valued and dedicated member of the consumer research community. In line with the prior EICs, Joel Huber and Angela Lee, she is held in very high regard by the field. As a committed member of the Association, she has served as co-chair for an ACR conference, served on ACR’s Advisory Council, and served on Best Paper Award and Early Career Award committees. Her highly active and visible profile bodes well for promotingJACRand is especially crucial while theJournalis still in its fledgling stage.

“In total, the committee strongly supports Dr. Morwitz as the next EIC. She will be a strong asset to theJACRcommunity, as a partner to the Policy Board, and most importantly, to the scholars, policymakers, and marketing managers who will act as issue editors, authors, and readers ofJACR,” the Search Committee said.


TheJournal of the Association for Consumer Researchis a quarterly journal of thematic explorations from the Association for Consumer Research. The mission ofJACRis to broaden the intellectual scope and interdisciplinary influence of thebeplay网页版登录

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