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转型消费者研究
任务:转型消费者研究是一种鼓励,支持和传播研究的运动,为全世界的消费者,环境和社团提供有助于福祉的研究。
视力:转型消费者研究includes a diversity of well-being topics, both problems and opportunities, as well as multiple perspectives, interdisciplinary approaches, and methodologies found in the consumer behavior field, the social sciences (e.g., psychology, sociology, anthropology), governmental and corporate policies, service industries, marketing strategy, and other domains that can positively impact well-being.
有六种定义素质和转型消费者研究的承诺。
从Mick,David Glen,Simone Pettigrew,Cornelia Pechmann和Julie L. Ozanne(2012年),“转型性消费研究的起源,品质和设想”,在个人和集体福祉的转型消费者研究中,“来源,品质和设想”,为个人和集体福祉。David Glen Mick,Simone Pettigrew,Cornelia Pechmann和Julie L. Ozanne,纽约:Routledge,3-24。