The mission of the Association for Consumer Research is to advance consumer research and facilitate the exchange of scholarly information among academics.
In celebration of Hal Kassarjian being awarded the ACR Distinguished Service Award at ACR's 50th conference in 2019, a session was held where ACR members shared their stories about Hal.
Jennifer Escalas, Vanderbilt University, USA
Laura Peracchio, University of Wisconsin - Milwaukee, USA
Tiffany White, University of Illinois at Urbana-Champaign, USA
Jim Bettman, Duke University, USA
Valerie Folkes, University of Southern California, USA
Rich Lutz, University of Florida, USA