Transformative Consumer Research is a movement within the Association for Consumer Research community that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.

We have a number of subcommittees that help us todisseminateand connect our research to practitioners,fosters partnershipsbetween academia, industry partner and policy makers, and create bridges betweenfunding opportunities, funders and TCR researchers.

Recent News and Updates

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October 09, 2020

TCR researchers' impactful work win the inaugural AMA-EBSCO Award for Responsible Research in Marketing

Numerous TCR researchers had their work recognized at the AMA-EBSCO Annual Awards for their outstanding contributions to the discipline and field of marketing.

Jess Caitlin, Connie Pechmann, Sterling Bone and Jerome Williams were announced as Distinguished Winners, and Cait Lamberton, Sonya Grier, and Vanessa Perry, as Winners of the inaugural AMA-EBSCO Annual Award for Responsible Research in Marketing.

Many others featured as Finalists.

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September 13, 2020

Tracks for TCR's 2021 Dialogical Conference Announced

The tracks for TCR's 2021 Dialogical Conference have now been confirmed. To view the 25 tracks, visit the conference website at:

The conference will be held virtually fromJune 28th-29th, 2021.

Those interested in participation who are not in a track, can apply to one of the 13 Track 1 options.Deadline for Track 1 applications is Nov 1, 2020.

See the conference website for more information.

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August 14, 2020

Thomas C. Kinnear Award 2020 Winner

TheJournal of Public Policy & Marketing(JPP&M) awarded the 2020 Thomas C. Kinnear Award to “The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process”出现在2016年9月发行(卷。35, No. 2) ofJPP&M.The article was authored by a team that included Lauren G. Block, Punam A. Keller, Beth Vallen, Sara Williamson, Mia M. Birau, Amir Grinstein, Kelly L. Haws, Monica C. LaBarge, Cait Lamberton, Elizabeth S. Moore, Emily M. Moscato, Rebecca Walker Reczek, and Andrea Heintz Tangari.

The Thomas C. Kinnear award represents the article that made the most significant impact and contribution to the understanding of marketing and public policy issues within a three year time period.

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June 29, 2020

A Statement on TCR's Stand on Racism and Discrimination

The TCR community has dedicated its research and outreach to the examination of issues that give rise to consumer well-being or ill-being. Among these, we work on the issues of racial/ethnic, gender, socio-economic and other forms of consumer discrimination, and public policy as it pertains to the marketplace, as well as the intersection of these considerations and more. Given this orientation, it is most appropriate for us to show our support for and solidarity with protestors, currently on the streets of several major U.S. cities and beyond, as they rally against the social injustices routinely visited upon African Americans and people of color in other parts of the world.

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June 29, 2020

Springer releases downloadable content to support the Black Lives Matter Movement

When a scholarly publisher endorses the statement that Black Lives Matter, especially in the context of current societal tensions in the US and other countries, it needs to do more than just echo it.

To support the above statement and the Black Lives Matter movement, and to amplify Black voices, Springer has selected a freely available collection of relevant content.

This includes the book edited by Guillaume D. Johnson, Kevin D. Thomas, Anthony Kwame Harrison, and Sonya A. Grier,Race in the Marketplace

To download the book, gohere.

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June 29, 2020

JPP&M offers supporting material to help academics navigate Covid-19

作为一个营销期刊识别the way Covid-19 has disrupted academic life, many publishers and journals are providing academics with supporting resources. JPP&M has curated resources to "spark inspiration, provide support, and give hope -- many of the things necessary to overcome adversity and the crisis our world is facing". Check out the curated resources that strikes to help academics creatively continue their work.

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Upcoming Events

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Whether its engagements with practitioners, conferences or announcements of special issues, we keep you up-to-date on things you should mark in your calendar.

Special Issue Call for Papers: GenderS and Consumer Well-being


SI Editors:Laurel Steinfield, Martina Hutton, and Mohammed Cheded

Submission window:Jan 1-March 31st, 2021

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Special Issue Call for Papers: Mental Health and the Marketplace


SI Editors:Ann Mirabito, Jane Machin, Beth Crosby, Natalie Ross Adkins, and Justine Rapp Farrell

Submission window:Dec 1, 2020 - Jan 24, 2021

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TCR’s Dialogical Conference

Co-chairs:David Mick & Rick Netemeyer

When:Mon, June 28 - Tues, June 29th 2021

Where:Virtual platform, supported by the University of Virginia’s McIntire School of Commerce, Charlottesville, Virginia, USA

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If you have an upcoming event or call you'd like us to distribute, contact us

Get to Know Us

Research Impact

Engagements with industry partners and public policy makers, award winning articles and grant recipient projects are just some of the ways we make an impact in academia and society at large

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TCR’s conferences offers researchers and practitioners an opportunity to engage in dialogue -- sharing knowledge, data, and perspectives. Together we can advance research, knowledge, practices, and actions that can improve consumer well-being.

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Our Research

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Understanding poverty and promoting poverty alleviation through transformative consumer research

Christopher P. Blocker
Julie A. Ruth
Srinivas Sridharan
Colin Beckwith
Ahmet Ekici
Martina Goudie-Hutton
José Antonio Rosa
Bige Saatcioglu
Debabrata Talukdar
Carlos Trujillo
Rohit Varman

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Gender Justice and the Market: A Transformative Consumer Research Perspective

Wendy Hein
Laurel Steinfield
Nacima Ourahmoune
Catherine A. Coleman
Linda Tuncay Zayer
Jon Littlefield

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Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action

Catherine Demangeot
Eva Kipnis
Chris Pullig
Samantha N.N. Cross
Julie Emontspool
Cristina Galalae
Sonya A. Grier
Mark S. Rosenbaum
Susy F. Best

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Transformative intersectionality: Moving business towards a critical praxis

Laurel Steinfield
Minita Sanghvi
Linda Tuncay Zayer
Catherine A. Coleman
Nacima Ourahmoune
Robert L. Harrison
Wendy Hein
Jan Brace-Govan

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Advancing a participatory approach for youth risk behavior: Foundations, distinctions, and research directions

Marlys J. Mason
John F. Tanner
Maria Piacentini
Dan Freeman
Trena Anastasia
Wided Batat
Wendy Boland
Murad Canbulut
Jenna Drenten
Anne Hamby
Priyam Rangan
Zhiyong Yang

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Materialism: the good, the bad, and the ugly

L. J. Shrum
Tina M. Lowrey
Mario Pandelaere
Ayalla A. Ruvio
Elodie Gentina
Pia Furchheim
Maud Herbert
Liselot Hudders
Inge Lens
Naomi Mandel
Agnes Nairn
Adriana Samper
Isabella Soscia
Laurel Steinfield

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Engage with Us

TCR creates opportunities for engagements between practitioners, funders and researchers, and supports efforts of scholars and practitioners to disseminate and publicize their research and work, and obtain mentoring and advice on grant applications.

While many of these opportunities are freely available, we encourage scholars and practitioners to become a member of the Association of Consumer Research to help continue funding our work and to obtain additional benefits.