Felt Status, Social Contagion, and Consumer Word-Of-Mouth in Preferential Treatment Contexts

This research demonstrates that guests of VIPs often report feeling the same (or more) status than their sponsor during preferential treatment, an effect driven by experienced satiation. We also document a causal relationship between felt status and the sharing of word-of mouth.



Citation:

Brent McFerran and Jennifer Argo (2018) ,"Felt Status, Social Contagion, and Consumer Word-Of-Mouth in Preferential Treatment Contexts", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 209-213.

Authors

Brent McFerran, Simon Fraser University, Canada
Jennifer Argo, University of Alberta, Canada



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

Worse is Bad: Asymmetric Inferences on Items and Assortments From Logically Equivalent Comparisons

Yoel Inbar, University of Toronto, Canada
Ellen Evers, University of California Berkeley, USA

Read More

Featured

The Price of a Threat: How Social Identity Threat Influences Price Sensitivity

Jorge Rodrigues JACOB, Brazilian School of Public and Business Administration, Brazil
Yan Vieites, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
拉斐尔Burstein Goldszmidt,巴西学校的聚氨酯blic and Business Administration, Brazil

Read More

Featured

The Influence of Conflicting and Complementary Benefit Goals on the Execution of Accuracy and Effort Process Goals

Felipe Marinelli Affonso, University of Florida, USA
Chris Janiszewski, University of Florida, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.